It is in the photo. It is not in the words.
The bobbling under the arm. The mark on the hem. You photographed it honestly and then described the item as "good condition", and those two things do not agree.
Two numbers decide whether a Vinted sale goes wrong.
The first is the size. A UK 12 from one brand and a UK 12 from another can be two dress sizes apart, and Vinted has no universal size chart to fall back on. A listing that gives the label size and no flat measurements is asking the buyer to gamble, and a meaningful share of them will not, while the ones who do are the ones who open a case.
The second is the flaw. Vinted's own guidance asks for close-ups of wear, and most sellers take them — then write "good condition" and leave it there. A buyer who sees pilling in a photograph that the description does not acknowledge has already been told the description is not complete, before they have bought anything.
Fixing this is unglamorous and it is most of what the report does: convert "good condition" into a wear count and a specific check, ask for chest and length in centimetres, and tell you which photographs are missing — whole item, brand label, care label, and the flaw you can already see.
One rule catches people out entirely innocently. Naming a different brand in your description — "similar to a Zara one I had", "Zara style" — is against Vinted's catalogue rules, whatever you meant by it, and it is the sort of line that reads as helpful context right up until the listing comes down.
A real listing, before and after.
From the Vinted rubric behind the job.
Title Nice jumper size 12
Description Lovely jumper, worn a couple of times, good condition. Similar to a Zara one I had. Bundle for postage!
Photos one flat-lay photo, slightly blurry
Title Cos Wool-Blend Jumper Oatmeal UK 12
Description Cos wool-blend jumper in oatmeal, UK size 12. Flat measurements: chest [ADD FACT], length [ADD FACT]. Worn approximately [ADD FACT: number of times], good condition — [ADD FACT: state honestly whether there's any pilling, bobbling, or mark, or confirm none visible]. Machine washable at 30°C per care label [ADD FACT: confirm from label]. Happy to bundle — message me before buying and I'll combine postage on multiple items.
Photos [ADD FACT: replace with 5+ photos — full item worn or on a hanger, close-up of Cos label, close-up of care label, close-up of any wear, back of the garment]
The Zara comparison is gone, and the report says why rather than deleting it quietly — because a seller who does not know the rule will write it again on the next listing.
"Good condition" survived, but it is now anchored: a wear count beside it and an explicit instruction to state the pilling or confirm there is none. That confirmation is worth as much as the disclosure. A buyer reading "no pilling, no marks" has been told something; a buyer reading "good condition" has been told nothing, and knows it.
What you do, and what it costs.
- Paste the listing. The title and the whole description. If you know the flat measurements, put them in the box too — it can only use what you give it, and a measurement supplied is a placeholder you do not have to fill in later.
- Top up once. That is store credit; this job uses never more than 40p and spends only what the report costs. The rest sits on your balance, which on Vinted matters more than most places — most sellers have fifteen listings, not one, and a pack covers seventeen goes. A change is another go at the job, so it costs pence too.
- Back comes the report. A score, the problems ranked, a rewritten title and description, the photo set to shoot, and the measurements and checks you need to do with the garment actually in your hands.
A failed generation spends nothing.
Where this helps and where it does not.
Worth it if
- Your listings get likes and no buyers.
- You have had an item-not-as-described case and want to know what you missed.
- You write the same three-line description for everything.
- You are selling something branded and want the wording checked before it is reported.
- You have never mentioned bundles, which is how most Vinted buyers reduce what they pay.
Not for you if
- You want condition upgraded. It will not put "new with tags" on something that has been worn.
- You want measurements estimated from a photo. It cannot see the garment and will not guess.
- You are selling a replica. It will not write a listing for one, and the risk there is legal rather than commercial.
- Your listings are fine and slow. Pricing and refreshing are levers this does not pull.
What Vinted sellers ask before photographing anything.
Can I say it is similar to a Zara one?
No, and it is a listing removal rather than a note about style. Vinted's rules on describing an item prohibit naming brands the item is not — the comparison you meant helpfully reads to the platform as brand-tagging for search traffic. Say what the item actually is and describe the look in words that are not somebody else's trademark: the cut, the fabric, the era, the fit. It strips a comparison brand out of your description and tells you why it has gone.
Do I have to accept returns?
As a private seller, the consumer law that binds shops generally does not apply to you, and Vinted's own buyer protection sits between you and the buyer instead. That is not a reason to write no returns into your description, which reads as a warning rather than a term. The far better protection is the one people skip: describe the flaw and photograph it. A disclosed mark is a mark the buyer accepted. An undisclosed one is a dispute decided on the photographs.
How do bundles work, and should I mention them?
A buyer can put several of your items together and ask for a bundle price, and a listing that never says so leaves the second sale on the table. It is on the failure list precisely because it is invisible: nobody messages to ask whether you do bundles, they simply buy the one thing. A single line inviting it is enough. It earns most on a wardrobe clear-out of similar sizes, where one buyer plausibly wants four items rather than one.
I have put the label size in. What else do they need?
Flat measurements, and this is the difference between a sale and a return here. A label size is a claim about a sizing system that has drifted by decade and by brand. A chest, a length and a sleeve measured flat is a fact the buyer can hold against something already in their wardrobe. It will not invent your measurements; they come back as marked gaps. Ten minutes with a tape measure across a batch of listings is the highest-return work available on this platform.
Is one good photograph enough?
You can upload twenty, and Vinted's own guidance is that listings with several photographs sell noticeably faster than those with one or two. The set that works is not twenty angles of the front: the whole item, the label, the care tag, the fabric close up, a worn or held shot for drape and scale, and a deliberate close-up of any flaw. Flat-lay-only is a listed failure because it hides how a thing hangs, which is exactly what the buyer is guessing at.
Does Vinted take a cut of what I make?
There is no listing fee and no seller commission — the buyer protection fee is charged to the buyer rather than deducted from you. That matters for pricing, because the number a buyer sees is higher than yours, so treating your figure as the final one misjudges where you sit against comparable items. Price against what a buyer pays in total. And new with tags on something washed and worn is a listed failure rather than a rounding up.
Read one listing properly.
Paste the title and description. Have the garment nearby — you will be asked for two measurements and one honest look at the wear.
Top up once. No subscription. About 28p — never more than 40p.